About Us
Our Inspiration
XCH (Xu Cuihua) was founded in 2022, inspired by a stray cat named “Cuihua” that we adopted. Cuihua quickly became a beloved member of our family and the heart of our brand. Her resilience and gentle spirit reminded us of the unconditional love and companionship pets bring into our lives, motivating us to create a brand that truly understands and meets the needs of pet owners.
The Discovery
When it came to choosing a product category to focus on, we turned our attention to cat litter. We noticed a glaring gap in the market: there was a lack of high-quality natural cat litter that offered excellent clumping performance, provided a hassle-free cleaning experience, and was both safe and eco-friendly. As cat owners ourselves, we understood the frustration of dealing with subpar products and wanted to create something that truly made life easier for cat parents.
The Achievement
After two years of dedicated research and development, we finally brought our vision to life. Our natural cat litter not only delivers exceptional performance but also ensures safety for pets and peace of mind for their owners. Thanks to the superior quality of our products and the trust of our customers, XCH quickly rose to become the leading brand in China’s cat litter market, achieving the highest sales figures in the industry within a short period.
The Vision
Today, we are setting our sights on the global stage. With our unwavering commitment to quality and innovation, we aim to bring XCH’s premium products to cat-loving families around the world, ensuring every home with a feline friend enjoys the best care possible.
Our Families
While pursuing our business goals, we also dedicate ourselves to making a positive impact in our community. Our office has become a warm sanctuary for several rescued cats, and we actively participate in local TNR (Trap-Neuter-Return) programs.
We believe in responsible pet care and work with local veterinary clinics to ensure our rescued cats receive proper medical attention and sterilization. When possible, we help these furry friends find loving forever homes through our adoption program.
Cuihua
Liu Ber
Blackie
Side Bangs
Lucky
Wry Neck
Grow With Us
Ready to Join Our Vision？
We’re expanding our network of partners and seeking forward-thinking distributors and retailers who share our vision for excellence. If you’re interested in bringing our innovative products to your market, whether as a distributor or retailer, we’d love to hear from you.
Our team is ready to discuss how we can build a successful partnership together.